MEDFLIGHT

What a ride. (quite literally!)

My career at MedFlight started out by dispatching helicopters and ended with a robust outreach and communications role that was developed just for me. In that time, I served as the company Safety Officer, hosted virtual education, gave presentations around the nation, developed their social media presence, created their blog, maintained their brand, and coordinated over 7,500 community outreach events statewide.

I gained very unique and unmatched experience at MedFlight, and I am so grateful for my 15 years there. Keep scrolling for a peek into the world of communications and marketing for a high-profile nonprofit organization, including articles I authored, snippets of projects I successfully completed, and engaging videos I created keeping budget, target audience, and efficiency in mind.

Writing Examples and Media

  • "Safety Matters" magazine article

  • MedFlight Blog article

  • "Safety Matters" magazine article

  • "Safety Matters" magazine article

  • Safety training featured in Logan Daily News

  • Safety training featured in the Portsmouth Daily Times

Managed community partnerships throughout Ohio, like this one with COSI, increasing brand awareness in key communities.

Managed community partnerships throughout Ohio, like this one with COSI, increasing brand awareness in key communities.

Generated team engagement in multiple safety measures and doubled membership for the safety committee in three months.

Generated team engagement in multiple safety measures and doubled membership for the safety committee in three months.

Led organization's community outreach program. Successfully managed over 700 events each year statewide, including this touching patient reunion with the flight team that saved him.

Led organization's community outreach program. Successfully managed over 700 events each year statewide, including this touching patient reunion with the flight team that saved him.

MedGear manager, fulfilling all online retail needs for the organization. Decreased spending on inventory by securing contract with fulfillment provider, saving thousands of dollars each year and increasing ordering efficiency, resulting in the firs

MedGear manager, fulfilling all online retail needs for the organization. Decreased spending on inventory by securing contract with fulfillment provider, saving thousands of dollars each year and increasing ordering efficiency, resulting in the first profit ever from MedGear.

Public speaker at healthcare and industry conferences: In-person and virtually. Topics included EMS leadership tactics, generational impact on EMS recruitment, air medical safety, social media management in healthcare, and online emergency messaging

Public speaker at healthcare and industry conferences: In-person and virtually. Topics included EMS leadership tactics, generational impact on EMS recruitment, air medical safety, social media management in healthcare, and online emergency messaging.

Collaborated with local hospitals for photo and video shoots, including this one at Nationwide Children's Hospital. These shoots resulted in TV commercials for Kettering Health, OhioHealth, and The Ohio State University Wexner Medical Center, as wel

Collaborated with local hospitals for photo and video shoots, including this one at Nationwide Children's Hospital. These shoots resulted in TV commercials for Kettering Health, OhioHealth, and The Ohio State University Wexner Medical Center, as well as collateral content for neighboring healthcare systems.

Led MedFlight's participation in emergency drills with local emergency management agencies, Fire/EMS, schools, and hospital safety teams. Managed MedFlight's first involvement in OHNG's Vigilant Guard Exercise, securing best practice for further mil

Led MedFlight's participation in emergency drills with local emergency management agencies, Fire/EMS, schools, and hospital safety teams. Managed MedFlight's first involvement in OHNG's Vigilant Guard Exercise, securing best practice for further military drills nationwide involving civilian air medicine.

Assisted with collateral creation and design, including calendars, displays, operational and safety documents, and promotional documents.

Assisted with collateral creation and design, including calendars, displays, operational and safety documents, and promotional documents.

Created and managed MedFlight's first internal and external social media policies.

Created and managed MedFlight's first internal and external social media policies.

Created displays for the organization to be used statewide at industry conferences, aiding in recruitment and brand awareness.

Created displays for the organization to be used statewide at industry conferences, aiding in recruitment and brand awareness.

Hosted tours of MedFlight headquarters for stakeholders of the organization, including media, disaster relief organizations, hospital executives, aviation professionals, and public service agencies.

Hosted tours of MedFlight headquarters for stakeholders of the organization, including media, disaster relief organizations, hospital executives, aviation professionals, and public service agencies.

Served as the host of MedFlight online education series as well as MedFlight Radio, the first podcast of its kind in the industry, now listened to in 21 countries. Won the MedFlight "Bright Idea Award" for work on the podcast.

Served as the host of MedFlight online education series as well as MedFlight Radio, the first podcast of its kind in the industry, now listened to in 21 countries. Won the MedFlight "Bright Idea Award" for work on the podcast.

Video Work

Other Examples of Success

  • Safety Management Training Academy scholarship recipient

  • MedFlight “Bright Idea Award” recipient for work in social media and podcasting

  • Air Medical Transport Conference presenter for four years

  • First air medical industry representative for Ohio’s FAA Safety Team

  • Created organization’s first Mobile ICU risk assessment plan and policy

  • Increased online and social media engagement by 900% during tenure

  • Created interactive crowdsourced map of COVID tent locations and their proximity to helipads for use by all air medical programs in Ohio

  • Revised emergency response plan to make it accessible online for leadership and communications team

  • Revised and updated organization’s Safety Management System