TRI-MED TACTICAL

What Tri-Med Tactical needed was a communications and branding professional, so I came on-board.

  • Rebranded the organization in voice, design, and consistency to reflect its reputation as the best TEMS training in the nation

  • Updated the website to accommodate a high amount of mobile-device traffic

  • Enhanced the website’s offerings and interactivity to retain viewers longer and promote action on their end (signing up for training, etc.)

  • Added to their existing social media presence by joining new platforms that targeted a younger demographic

These tactics have been successful, resulting in:

  • Boosted website traffic by 45% in 1 year

  • Increased mobile viewing rates by 20% in 1 year

  • Decreased website bounce rates by 5% in 1 year

  • Exceeded annual sales by 12% annually

Brand Management

  • Website

  • Facebook cover

  • LinkedIn cover

  • Virtual conference backgrounds

  • Reviews adapted as social media posts

  • Standardized and branded uniform shirts for attendees.

  • Standardized and branded uniform shirts for instructors

Improving Social Media Presence